Hippie

Subcultures: Teddy Boys

Flappers

Collective Identity

1970’s media from Kheal Thas

The Mod's

Collective Identity Subgenre

The Battle of Brighton

The mods and rockers were two conflicting British youth subculture of the early mid 1960's. Media coverage of mods and rockers fight in 1964 sparked a moral panic about British youths, and two groups became labelled as the folk devils.

The rocker subculture was centred on motorcycling, and their appearance reflected that. Rockers generally wore protective clothing such as black leather jackets and motorcycle boots (although they sometimes wore brothel creeper shoes). The common rocker hairstyle was a pompadour, which was associated with 1950s rock and roll — the rockers' music genre of choice. The mod subculture was centred on fashion and music, and many mods rode scooters. Mods wore suits and other clean cut outfits, and preferred 1960s music genres such as soul, rhythm and blues, and beat music.

In Brighton, two youths were jailed for three months and others were fined. More than 1,000 teenagers were involved in skirmishes on the beach and the promenade last night. They threw deckchairs around, broke them up to make bonfires, shouted obscenities at each other and at passers-by, jostled holidaymakers and terrified elderly residents.

''UK media turned the mod subculture into a negative symbol of delinquent and deviant status ''

The mods and rockers were youths with no serious views, who lacked respect for law and order. The media used possibly faked interviews with supposed rockers such as "Mick the Wild One". As well, the media would try to get mileage from accidents that were unrelated to mod-rocker violence, such as an accidental drowning of a youth, which got the headline "Mod Dead in Sea"

Eventually, when the media ran out of real fights to report, they would publish deceptive headlines, such as using a subheading "Violence", even when the article reported that there was no violence at all. Newspaper writers also began to associate mods and rockers with various social issues, such as teen pregnancy, contraceptives, amphetamines, and violence.

Greasers from Damilola Lawson